Personality quizzes have been around since the 1920s and were originally designed to help businesses select personnel – particularly in the US military. The grandaddy of personality quizzes is the Myers Briggs Type Indicator Test, which requires the questionnaire to be sent to the company for analysis. Their tests are primarily purchased by large corporations.
In 1995, Roy Feinson published the bestselling book, The Animal in You, based on the hypothesis that humans adopt a set of behavioral and personality traits to allow them to function in their particular environments. The book featured a nine question quiz and spawned a sequel, Animal Attraction (St. Martin’s Press).
It turns out that people really want to know the answer to the question What Animal am I? But why? The fact is, humans are just like animals – albeit with much larger brains -- and animals are just like people in that they exhibit virtually the same range of emotions. Animals can be happy, sad, depressed, excited, and afraid. They are capable of forming loving relationships, alliances and even go to war.
So asking “what animal am I” is a natural extension of asking yourself “who am I?”... the most basic question known to man.