Peacock

Hip-hop's most lavish showman courts admiration at every turn.

Drake has built his entire brand around emotional vulnerability displayed on a grand, self-conscious stage — constantly broadcasting his feelings, his wealth, his feuds, and his conquests to a global audience. From the ostentatious OVO branding and his sprawling Toronto mansion to his very public beef with Kendrick Lamar, Drake is acutely aware of how he is perceived and works relentlessly to control that image. His mix of sensitivity and vanity, his love of spectacle, and his tendency to make everything about himself make the peacock a fitting match — beautiful, emotionally expressive, and always on display.